What you’ll be doing...

Developing insights that enable Verizon to improve how marketing investments impact business results. Work closely with marketing functions including Media Strategy, Creative, and Consumer Insights along with business teams, financial planning & analysis, and external partners to proactively manage efforts from end-to-end. Manage data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders. Provide ongoing evaluation of marketing efforts through analysis of integrated findings across Marketing Mix models, Experimental Design, and Business Intelligence reports to derive insights and recommendations around investment reallocations to maximize business performance. Develop both standardized and innovative mechanisms to encourage adoption of analytics among stakeholder groups across the marketing spectrum, from planning to execution. Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities. Frequent travel to New York, NY.

What we’re looking for...

Master's or foreign equivalent degree in Management Information Systems, Mathematics, Economics or related field and 2 years of experience with marketing analytics and/or marketing/media mix modeling analysis. In lieu of a Master's degree and 2 years of experience, employer will accept a bachelor's or foreign equivalent degree in the above fields and 4 years of experience in the above skill sets. Experience therein to include 2 years with reviewing media plans/tactic execution, consumer market research, quantitative data analytic approaches and procedures and marketing mix output to identify trends and formulate recommendations, and 1 year of experience with product management or technical consulting. Also requires frequent travel to New York, New York.

Must Reference: Job #SN1-W

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.