What you’ll be doing...

  • Owning micro segment value prop creation.
  • Partnering with research teams to identify new consumer insights that can unlock unique opportunities for growth.
  • Providing expertise with consumer micro segments to teams across the company, and becoming the key point of contact for on-going and proposed projects as well as changes in segments.
  • Developing ideas and turning them into clear strategies capable of driving new Value Propositions (additions and changes can include new products, features and/or benefits).
  • Tracking and managing the business evolution for this segment, including reversing declining trends and accelerating growth areas.
  • Developing a strong expertise in the category and a clear understanding of the consumer to identify new trends and changes in behavior that can trigger new opportunities or competitive threats.
  • Leading cross functional teams to evolve an idea into an actionable plan and then launch it into the market.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • A degree.
  • Experience managing all aspects of marketing (4P’s) and a strong strategic foundation.
  • Ability to translate consumer insights and raw data into a clear narrative and present recommendations tailored to the audience function and level.
  • Experience leading teams across matrixed organizations and the capability of aligning and moving projects from idea to execution.
  • Ability to translate into actionable plans for the consumer segment.
  • Experience working with P&L and driving for financial health and ROI.
  • Experience working with cross functional teams to deliver the best outcomes.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.