What you’ll be doing...

At Verizon Connect, we guide a connected world on the go.

We’re in it to win it. Today we’re the #1 global provider of fleet management solutions for both enterprise and small/medium businesses. Our consumer products, like Hum, create a more connected ride with vehicle diagnostics, emergency assistance, and WiFi. And to top it off, our partnerships with major car manufacturers help us care for more drivers with our connected technologies.

As a top 20 SaaS leader, we know our talent is the most important component to our success. We hire top talent and empower them to do their best work. As a division of Verizon, we combine the fun and excitement of a start-up environment with the resources, operational excellence, and brand recognition of an established tech giant.

As a member of the Field Marketing team, the Program Manager engages in sales administration, creates system efficiencies that increase the productivity of Sales and performs marketing enablement functions.

Responsibilities will include curating strategic sales content and establish governance procedures that streamline content creation, management, and deletion.

The Program Manager will collaborate closely with the creative, product, and go to market teams to plan for the creation, delivery, and governance of useful, usable content.”

Complete content audit and gap analysis bi-annually to assign value to content effectiveness.

Identify where there are gaps in industry, prospect concern, stage, and persona

Leverage research on buyer behavior to better identify what type of content our prospects consume in mid/late-funnel by market segment. Utilize this research to further identify gaps in content strategy

Work with creative team to include additional content sources such as blog posts, industry articles, press releases, etc

Ongoing stakeholder interviews across marketing, product, sales, and customer success to identify areas of attention and prioritization for the business to align with platform and content optimization

Support stakeholder teams in providing ongoing training in the forms of in-person, online, and training documents

Support stakeholder teams in providing dashboards and reports in Salesforce to understand adoption as well as advanced reporting on how Seismic affects: stick rate; what content is most effective at each stage; Sales behavior (optimal # of assets, does it increase engagement when used as a cold messaging tool, timing – sending immediately after the call vs waiting until end of day, etc.)

Highly developed communication skills with the ability to develop a clear strategy for inspiring and engaging the audience. A strong understanding of the users/consumers, and the ability to anticipate needs by understanding behavior.

What we’re looking for...

RESPONSIBILITIES
Manage, promote, and maintain Seismic, the content management tool and guided selling platform
Manage, contribute, and publish content to support sales
Contribute to search engine optimization (SEO) initiatives with keyword optimization, content tagging, and metadata management
Provide insights on content utilization, rating, and impact using content management systems and web analytics tools
Collaborate with Field Marketing Manager’s to optimize content quality and sales guidance

REQUIREMENTS
Motivated to win for the team and eager to get the work done, so you’re the first one to roll up your sleeves and dive in
3+ years in content management, B2B marketing, or digital communications
Experience supporting a global sales team (preferred)
Seismic experience (preferred)
Experience with salesforce.com
Excellent oral and written communication skills

VZConnect

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.