What you’ll be doing...

We’re in it to win it. Today we’re the #1 global provider of fleet management solutions for both enterprise and small/medium businesses. Our consumer products, like Hum, create a more connected ride with vehicle diagnostics, emergency assistance, and WiFi. And to top it off, our partnerships with major car manufacturers help us care for more drivers with our connected technologies.

As a top 20 SaaS leader, we know our talent is the most important component to our success. We hire top talent and empower them to do their best work. As a division of Verizon, we combine the fun and excitement of a start-up environment with the resources, operational excellence, and brand recognition of an established tech giant.


Responsible for managing the Marketing Automation (Eloqua) platform and fully leverage the capabilities of the service. Including but not limited to email development, form & lead flow. Develop and launch interactive email and landing page to grow customer awareness and increase account penetration. Must stay current on emerging trends and identify new opportunities.
This role will support the execution, maintenance and continuous improvement of marketing programs, marketing automation, and other technology platforms necessary to enable the marketing team to perform in a fast-paced, results-oriented environment. Additionally, excellent verbal communication skills, and the ability to bring effective collaboration and communication to a newly formed marketing team are required to perform the role.

Responsibilities:
Own all aspects of email development and deliverability for the company.
Email templates development and optimization.
Manage existing landing pages and develop new ones when necessary.
Monitor deliverability rates and address issues as necessary.
Perform demand generation tasks such as creating emails, landing pages, templates, forms, etc.
Test and QA marketing automation programs to ensure quality.
Be highly proficient and “power-user” of our marketing automation platform.
Be the subject matter expert on marketing technology platforms and work closely with Marketing Leadership to manage all marketing technology platforms
Manage lead data accuracy, including updating, de-duplication, importing and exporting records, and ongoing maintenance.
Maintain Marketing Automation integration with CRM.
Assist in integrating additional platforms into the Marketing Automation tool.

What we’re looking for...

You’ll need to have:

3-5 years previous experience using Marketing Automation platforms such as Eloqua, Marketo, Pardot and or Hubspot.
Proven experience with managing and optimizing complex email campaigns.
2-4 years HTML, CSS & Javascript experience.
Expert knowledge of database management concepts and best practices
Demonstrate a strong understanding of B2B digital marketing, lead and demand generation.
Excellent organizational, analytical and planning skills with great attention to detail
Self-motivated and directed with the ability to manage multiple tasks
Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to “roll-up your sleeves” to drive organizational change
Strong attention to detail and complex processes.
Excellent written communication skills.
Performs other job-related duties and responsibilities as may be assigned by the Manager.

Even better if you have:

Specific experience with Eloqua
Proficient in Salesforce
B2B experience

VZConnect

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.