What you’ll be doing...

Verizon’s Yahoo Small Business (YSB) team empowers millions of small business owners and entrepreneurs to build, manage, and grow their businesses online. Our services include website building, domain management, website hosting, dynamic local listing, e-commerce, and business mail. YSB also manages a complementary suite of apps covering actionable live web insights, application/developer platforms, real time traffic tracking and analytics, recommendations, provisioning management, subscription/billing management, and merchant solutions.

We define and impact the way small businesses thrive in today’s digital landscape through our suite of apps and services. Together with Verizon, YSB is fueled by people, innovation, and technology constantly driving new solutions for small businesses worldwide.

Join us as we empower the millions who are turning their ideas into businesses every day.

We are looking for a Head of Product Marketing to initiate and drive marketing activities across our portfolio of digital products for small and medium businesses. You’ll be responsible for conducting market research and developing key insights about our audiences, and developing go-to-market strategies for new products and features in collaboration with product managers, sales and accounts management teams.

  • Designing and owning the marketing strategy and execution for YSB products.
  • Identifying and developing critical metrics to gather insight and analytics into performance by marketing activities/channels/campaigns and determining the right growth and positioning opportunities for specific products.
  • Developing marketing collateral for external distribution, such as print material like factsheets, sales training content, and PR messaging, or video content such as customer success stories.
  • Providing internal marketing performance reports to senior management on a monthly and quarterly basis.
  • Collaborating across different functional groups (Finance, Legal, Business, Product Management, Sales and Account Management) and key stakeholders to address critical marketing deliverables.

What we’re looking for...

You are a highly engaged professional, with the ability to build collaboration, and drive strategic direction by raising visibility of trends, issues, and opportunities across the organization. You are comfortable working in an environment that is constantly changing, and have the ability to juggle and prioritize multiple tasks to keep pace with a fast and innovative market.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Marketing experience, including creating marketing strategies.

Even better if you have:

  • MBA degree.
  • Track record of initiating and driving industry-leading marketing strategies in an established technology company or within an agency.
  • Demonstrated entrepreneurial and operational experience in marketing and ways to increase marketing ROI.
  • Business acumen, innovation, and clear communication skills.
  • Comfort managing multiple projects concurrently and working in a fast paced environment with a high-energy team.
  • Excellent problem-solving, organizational and analytical skills, and the ability to interpret data to provide recommendations and develop strategies to the vast leadership teams.
  • Passion for growing small businesses, entrepreneurship, and startups.
  • Familiarity with sales and marketing for small and medium business clients.
  • Creativity and drive to execute on bold ideas.
  • Mix of in-house and agency marketing experience.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.