What you’ll be doing...

WHY WORK HERE?

At 140 West, you will be part of the energy that’s evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry’s sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touchpoint.

OVERVIEW

The Creative Data Analytics Manager is responsible for leading, developing and managing all aspects of Creative Analytics, to provide a view into what work is performing or under performing and critically, why. This will be at an aggregate level as well as at a granular level. The Manager works with a variety of data sources to continuously monitor, evaluate and report against appropriate KPIs across campaign types. The Manager is responsible for working with internal and external teams to provide actionable recommendations that inform creative decisions and drive the business forward. The immediate focus for this role is to work on Hum.

KEY RESPONSIBILITIES

  • Decipher meaningful differences in performance between creative variations, accounting for variables such as audience segments and impression volumes.

  • Provide creative-level analysis to complement the placement-level analysis (performed by media teams) in order to generate a holistic view of campaign performance.

  • Provide regular and timely marketing performance analysis against communication plans.

  • Understand client’s business goals and requirements, design and develop analytic approaches tailored to needs.

  • Develop client tools and services, such as dashboard development and decision aids to support programs, creative and recommended solutions.

  • Formulate specific and actionable insights.

  • Recommend data strategies (e.g. what we should capture, how we should capture it, and the triggers/actions as a result, etc.).

  • Partner seamlessly across the enterprise to access information.

  • Determine and implement operational procedures and lead the analytics group in the management of projects and resources.

  • Cultivate solid relationships with 140 colleagues, external partners and Verizon clients.

  • Catalyze change that aligns with the vision of the 140 strategy department.

What we’re looking for...

SKILLS AND KNOWLEDGE REQUIRED

You'll need to have:

  • A four-year College Degree (Statistics, Economics, Finance, or Marketing focus).

  • 4+ years of experience in marketing analytics or business intelligence (focused in analytics).

  • Experience working for a Creative/Media/Advertising agency in an analytics role or a business analyst from a top-tier strategy consulting firm.

Ideally, you'll have:

  • An understanding of the implications and analytic approaches with dynamically-served creative and auto-optimization platforms.

  • A firm grasp of reporting for Web sites, online advertising, social media and mobile.

  • Proficiency with programming languages, SQL, Python a plus.

  • Familiarity with specific platforms, Adobe Analytics, DCM, Spongecell, Crimson Hexagon, Sprinklr, Excel, Tableau, a nice to have.

  • An understanding of creative analytics best practices.

  • An understanding of the creative process that generates content that powerfully engages customers.

  • A well-developed analytical ability to extract insight from data and translate into creative direction.

  • Must be able to present findings in a confident and persuasive manner and exhibit leadership with conviction.

  • Recognize business opportunities and develop clear, concise and compelling executive-ready communications to various audience groups with minimal guidance.

  • Ability to perform optimally under pressure and strict deadlines.

  • Ability to self-manage while managing assigned teams and projects.

  • Strong attention to detail.

  • Self-motivated and willing to expand knowledge.

  • Collaborative, personable and confident.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.