What you’ll be doing...

As our Assistant Brand Manager, you will support the Brand Lead to manage the volume of messages and creative assets in market. The individual suited for this role will be digitally-savvy with a strong background in brand creative and digital media. This role will coordinate with the Media and Analytics team to develop messaging strategy, A/B testing scenarios, and provide creative recommendations to our Brand Lead and creative agency based on learnings from data. The role will also oversee some creative functions like developing business cards and other printed materials, business templates, and reviewing brand alignment of partner-developed creative.

  • Participate and support the Brand Lead in leading development of annual brand plans and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
  • Work with our creative agency to optimize and bring new packaging, local event creative, and web and app visuals to market that reflect deep understanding of brand positioning & strategy.
  • Be keenly aware of the product proof points relevant to our audience targets and make recommendations as to what messaging should appear on various creative elements.
  • Work closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions
  • Support the Brand Lead and partner with the digital media team to develop communication programs (social, digital advertising, web content, and CRM programs) that are consistent with the brand voice and executed within an effective media plan.
  • Responsible for overseeing and optimizing the marketing production budget

What we’re looking for...

  • Bachelor’s degree or equivalent work experience
  • Proven track record of launching a new brand and supporting leadership
  • Previous agency experience preferred
  • You are self-motivated and driven
  • Outstanding written and verbal communication skills
  • Proficient with MS Office
  • Self-starter with great organizational skills and the ability to multi task, work in a fast-paced environment
  • Exceptional sense of urgency, with a strong aptitude for learning and problem-solving

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.