What you’ll be doing...

Verizon's Yahoo Small Business (YSB) empowers millions of small business owners and entrepreneurs to build, manage, and grow their businesses online. We define and impact the way small businesses thrive in today’s digital landscape through our suite of apps and services. Together with Verizon, YSB is fueled by people, innovation, and technology constantly driving new solutions for small businesses worldwide. Join us as we empower the millions of dreamers turning their ideas into businesses every day.

The Yahoo Small Business (YSB) group at Verizon creates digital solutions that enable small and medium businesses to build, manage, and grow online. Our services include website building, domain management, website hosting, local listing management, e-commerce platform, and business mail.

Verizon's YSB also manages a complementary suite of apps covering actionable live web insights, application/developer platform, real time traffic tracking and analytics, recommendations, provisioning management, subscription/billing management, and merchant solutions.

We are looking for a data driven growth-focused Marketing Professional to join our marketing team at Verizon's Yahoo Small Business.

  • Help scale Organic Search traffic & manage the Content strategy & Social media strategy that supports and extends marketing initiatives, continuously evolving the strategy based on new data and insights.
  • Own SEO on-page and off-page processes.
  • Own & maintain the company blog content with engaging content and a clear conversion funnel to drive leads and sales.
  • Utilize outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting.
  • Content ideation and amplification optimized for search & user experience.
  • Continual research, evaluation and testing of new lead generation channels and technologies to learn and improve targeting and customer acquisition.
  • Use analytics, audience segmentation, keyword research, and competitive insights to identify content opportunities that will contribute to traffic growth and website engagement.
  • Own the SEO, social media & content calendar and coordinate with stakeholders.
  • Integrate SEO, social media & content activities with marketing campaigns.
  • Conduct ongoing tests, A/B optimization and experiments to gauge content effectiveness, using results to make recommendations, and revise content.
  • Track web traffic, and report on key metrics.
  • Work on special content projects as assigned, such as customer testimonials, video scripts and more.

What we’re looking for...

You’ll need to have:

  • Bachelor's degree or four or more years of work experience.
  • Four or more years relevant work experience.
  • Two or more years of SEO experience and content marketing experience.

Even better if you have:

  • A degree.
  • Strong content writing background with exceptional attention to detail, grammar, and logical story construction.
  • Strong knowledge of search engine algorithms and ranking methods; an advanced user in Google Analytics Ideal.
  • Expert with Excel, and SEO tools (Google Search Console, Google Keyword Planner, Moz, Optimizely, etc.).
  • Experience directing the creation of infographics and interactives, and curating pre-existing media (photos, videos) to enhance the text.
  • Experience with social media platforms.
  • Project management skills and the ability to handle the multiple priorities.
  • WordPress or other content management systems experience.
  • Ability to interact with people at all levels of an organization, strong cross-functional teamwork abilities in a fast paced, high growth environment.
  • Ability to analyze and present content and social performance.
  • Strong analytical background and a data-driven approach.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.