What you’ll be doing...

Reporting to the VP of Marketing Effectiveness, this role offers the perfect blend of agency management, contract negotiation, process improvements, analyticsand ROI. The Director of Agency Relations is responsible for developing and leading the Verizon strategy and operating model for agency investment across all business units as part of the Corporate Marketing Organization. This executive will be responsible for managing the investment and talent acquisition for more than $300M in agency relationships across 20+ agencies in all sectors including: Traditional, Digital, Content Marketing, SEO/SEM, PR, HR Recruiting, Experiential Marketing, Sponsorship, Cross Cultural and the Verizon in-house creative agency (aka "140"). The role demands strong collaboration across Finance, Strategic Sourcing and Business Unit Marketing teams to negotiate the most effective terms for Verizon, the best talent from the agencies and deliver effective agency scopes aligned tightly with business targets.

Additionally, the role manages the design and execution of all marketing partner investments, including consultants and market research partnersfor the corporate marketing organization. The Director will lead a team of 5 to 7 managers located in our NJ and NY offices.

Agency & Partner Relationship Management

  • Own Verizon’s agency roster strategy for all marketing, advertising and media agencies.
  • Lead the annual agency planning process/Summit to build the annual retainer based agency relationship for the following year.
  • Build and manage relationships with agency senior leadership to drive issue resolution/decision making.
  • Define and manage agency engagement and policy.
  • Design and implement processes for briefings, creative reviews and other agency activities.
  • Negotiate all business terms for agency agreements
  • Manage all consultant and market research partner agreements

Performance Management & Measurement

  • Manage a $300M+ agency and partnership budget for CMO and BU marketing support.
  • Manage ongoing agency resource needs throughout the year to define deliverable based pricing/scopes of work for all emerging client needs/competitive responses.
  • Develop agency efficiency metrics and dashboards to optimize ROI on agency performance.
  • Lead 180 degree agency/client performance assessment process and associated process improvements.
  • Design agency compensation models and agency performance agreements to drive continuous performance improvement, business results and healthy agency relationships.
  • Lead Zero Based Budgeting initiatives to deliver savings.
  • Own agency analytics, benchmarking and reporting

Leadership

  • Hire, train, develop and manage a team of 5 - 7 Agency Relations Managers and Specialists.
  • Manage internal relationships with marketing teams and other key stakeholders.
  • Participate and lead industry issues including diversity & inclusion and other initiatives with industry organizations (ANA).

What we’re looking for...

Technical/Functional Qualifications

  • Degree in Business, Marketing, Economics, or related field with 10+ years’ experience in business strategy.
  • 10-15 years Agency Operations Experience on either client and/or agency side.
  • Designed agency related policies, process improvements and operation efficiency measures.
  • Marketing communication experience on client side (briefing agencies, delivering creative feedback) (preferred)
  • Led team of managers including setting performance goals and developmental plans to elevate team value/performance results.
  • Managed multiple agency types and agency pitches.
  • Experience securing agency talent, building agency staffing plans and standardizing agency related process.
  • Industry benchmarking and trend analysis.
  • Migration of work from external agencies to internal in house agency (preferred).

Leadership Competencies

  • Outstanding oral and written communication and interpersonal skills.
  • Works effectively across organization boundaries.
  • Builds high performance work teams.
  • Able to make trade-offs to deliver effective solutions to business partners in a timely fashion.
  • Demonstrates a highly consultative approach with business partners.
  • Highly professional with high ethics and standards.

    When you join Verizon...

    You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

    Equal Employment Opportunity

    We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.