What you’ll be doing...

This role is responsible for strategic positioning, marketing/communications and all stages of creative (strategy/development/flawless execution). This includes developing a smart and consumer-centric position for each product/service, and driving holistic marketing plans and creative to support that position. The willingness to partner with and lead key stakeholders including the product/service business units, cross-functional marketing teams, insights, integrated marketing team, agencies (traditional, digital, and other) and production vendors is a must.

Success in this role will be dependent upon the candidate’s desire to develop breakthrough creative strategies that are grounded in strong consumer and cultural insights – and an even stronger desire to manage the executional details of those ideas to near perfection. This candidate will have the ability to adapt and work in a matrix-ed and ever-changing environment.

  • Partner with the business unit and lead strategic positioning development.
  • Lead creative strategy, development and execution.
  • Autonomously manage multiple agencies, both traditional and digital, on all day-to-day aspects of the partnership.
  • Partner with internal cross-functional marketing teams to lead the development of truly integrated marketing plans.
  • Autonomously manage production and shoots.
  • Partner with business unit leaders and insights to develop clear objectives and success measures for all marketing and creative initiatives.
  • Think critically about the business and what is needed from a marketing and creative perspective to meet stated objectives and drive the business.
  • Measure and monitor marketing and creative initiatives to determine performance and potential needs for course-correction.
  • Manage complex situations and demonstrate the ability to develop solutions to those situations with strong partnership with peers as needed, and with little oversight from direct manager.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • Bachelor's Degree in Business, Marketing, Communications or related field.
  • Six or more years of experience in marketing strategy and creating demand for existing or new products.
  • General business analytical skills able to quickly synthesize data at micro- and macro-level.
  • Creative sense to inspire and provide effective direction/input to creative teams.
  • Understanding of what is required to execute flawlessly on strong creative ideas.
  • Experience working with and managing multiple agencies and internal cross function teams in the development and implementation of marketing plans.
  • Proven track record in the development and implementation of successful integrated communications programs for the products/services assigned.
  • Proven success in managing and leading in a rapidly changing environment.
  • Proven ability to solve unexpected challenges, break bottlenecks and challenge the status quo.
  • Capable of working on several projects simultaneously and maintains flexibility to adapt to changing priorities.
  • Previous experience marketing tech and IoT.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.