What you’ll be doing...

We are evolving the social and emerging media marketing presence of Verizon, America’s No. 1 wireless network, the world’s largest data company and an emergent force in digital content. The Brand Lead will drive social strategy for our award-winning, best in class campaigns such as Best for a Good Reason, Humanability, and will play an integral role on the social team as we usher in the 4th industrial revolution with the roll-out of our 5G network in 2019. You will be part of the future and will lead social innovation as it relates to a key business focus.

  • Define and articulate the brand’s voice in social media as we introduce new 5G technology (home and mobile) and connectivity to a broad audience.
  • Articulate and support our brand narrative across various social channels.
  • Own daily relationship with agency partners in support of brand launches, in partnership with editorial manager, oversee always on social content as it relates to brand campaigns.
  • Serve as stakeholder in cross-functional, integrated meetings, advocate for social and our best in class ambition.
  • Support and define brand’s unique social POV in the technology space.
  • Identify cultural and industry trends that lend themselves to creating opportunities for the Verizon brand, and building social campaigns to leverage these opportunities.
  • Inspire the social platform partners to shape their technology and UX roadmaps to deliver new capabilities that reinforce Verizon’s innovations and values.
  • Advocate for the adoption and implementation of broader social media strategy within Verizon, influencing overall business and marketing initiatives.
  • Work with agencies on shaping and responding to integrated campaign briefs, ensuring social communications are aligned to brand, audience and platform(s) to achieve business objectives.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • Social brand marketing, preferably across both the tech and lifestyle space.
  • Ability to work fluidly within a complex organization with multiple stakeholders.
  • Have an understanding and a point of view on how to bridge the gap between complex technology and everyday life (think consumer first).
  • Strong knowledge of how social media fits within a larger marketing ecosystem.
  • Has created exceptional work within social, including content that delivered substantial earned media value and ideas that drove large-scale social engagement.
  • Deep understanding of the social platform landscape capabilities and roadmap.
  • Knowledge of data-driven business strategy and how social supports it.
  • Have finger on the pulse of cultural trends and news in priority categories like consumer technology, culture, sports, music, film and video.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.