What you’ll be doing...

The Integrated Marketing Communications (IMC) organization is responsible for amalgamating all integrated marketing initiatives across the CMO and wireless BU. You will lead the program design of IMC strategies, processes and plans relative to launches and campaigns of products. You will manage the internal communication of campaign progress to all stakeholders and partners with Integrated Marketing Directors, Creative and the BUs to ensure flawless execution.

The IMC Team is responsible for:

  • Strategic planning of marketing initiatives.
  • Being a single point of contact (POC) for business units.
  • Leading the strategic brief writing.
  • Managing communication priorities.
  • Managing the integrated marketing processes.

Your role will be to plan, manage, execute and report on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion to achieve on time completion of the program and its phases.

  • Collaborating with partner teams (product, promotional, media, research, insights, competitive intelligence, go to market, creative, legal, vendors) to define campaign objectives and establish campaign approach.
  • Authoring and owning strategic briefs for multiple products and lines of business, and targeting multiple audiences – from working team to executive level overviews.
  • Ensuring all projects are aligned with established strategy and keeping team members supplied with the information they need to deliver work that is on strategy and on deadline.
  • Managing timelines and keeping pulse of all program details so you are the subject matter expert who knows the status of any deliverable at any given point in time.
  • Understanding emerging consumer trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned.
  • Partnering with the Insights team to fill knowledge gaps.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree in Marketing or Market Research, or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working with marketing research, research strategy, or consumer research methodologies.

Even better if you have:

  • Master’s degree – more impressive if you have an MBA.
  • Digital experience and an understanding of trends and key business drivers.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Juggled multiple priorities to meet deadlines in a dynamic environment.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.
  • Ability to manage multiple, complex projects simultaneously.
  • Agency or consultant experience.
  • Team player approach and ability to work well with large and varied teams.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.