What you’ll be doing...

You will be a technical marketing expert in our Adobe Campaign Center of Excellence, specializing in campaigns designed to deliver results against key business objectives. You will be part of a collaborative cross-functional marketing team that drives real, measureable results for Verizon. For your part, you’ll design and implement complex multi-vehicle campaigns and be the technology liaison between the platform and various groups within the CRM team.

In this role, you’ll manage all activities related to campaign deployment – including the strategic, tactical and support functions (creative, technology, and analytics). Your key objective is to leverage marketing technology to drive business performance. All positions in the Adobe Campaign Center of Excellence will be cross trained on the overall CRM portfolio, but your primary focus/area of concentration for this position will be to drive revenue growth through product cross-selling, data step-ups and pricing lifecycle programs.

  • Design customer messaging journeys to support key marketing campaigns
    • Leverage available training and resources to maintain a full and comprehensive understanding of the Adobe Campaign tool and associated functionality.
    • Design and build best-in-class end-to-end personalized messaging journeys.
    • Work cross-functionally with Campaign Managers, Business Analysts, Solution Architects, Data Analysts, ETL Developers, Project Managers, and Agency Client Partners.
  • Assess and deliver appropriate data elements for targeting and personalization
    • Assess which data elements will be required to reach the “right” targeted customers and determine what fields are needed for effective personalization of the message given the campaign strategy, vehicle(s) and objectives.
    • Identify if all elements are present within the existing Adobe profile and design flow of any additional needed data elements into the platform: SQL, ETL, etc.
    • Leverage your thorough understanding of customers, data, and programs to test all portions of the end-to-end journey and avoid mis-personalization or data errors.
  • Develop Adobe campaign content blocks, workflows and vehicle orchestration
    • Develop content, programs and vehicle orchestration for the campaigns in order to deliver personalized messages to the intended customers.
    • Design and deploy journey maps, create automated marketing schemas, and design cross-vehicle workflows that consider customer preferences, campaign objectives and suitability of individual vehicles to a specific campaign.
    • Design and implement complex content rules to ensure campaigns do not overlap with existing campaigns planned for or running in the Adobe Campaign platform.
  • QA, test and execute campaign(s)
    • Convert upfront campaign design, journey mapping, data mapping, and content/vehicle orchestration into the actual “customer facing” deliverable(s).
    • Perform quality assurance review of all work, including yours and work from external parties, such as other campaign engineers, agencies, etc.
    • Review all vehicles and personalization possibilities for 100% accuracy.
    • Deliver a best-in-class experience for customers.
  • Analyze campaign metrics and optimize
    • Review existing campaigns to leverage opportunities to improve campaign performance based upon initial campaign results.
    • Design/implement A vs. B testing, multi-variant tests, and content optimization techniques to rapidly determine best messaging strategies.
    • Evaluate treatment versus control group performance to identify opportunities to adjust strategy and optimize.
    • Review with and provide updates to key stakeholders regarding campaign strategy, performance and optimization that has been and/or will be implemented, and the associated gains.
  • Provide product feedback and future development requirements
    • Provide subject matter expertise on Verizon’s implementation of Adobe Campaign and identify opportunities for continuous improvement.
    • Identify, summarize and clearly articulate opportunities to other employees in Verizon, such as peers, managers, department director, etc.
    • Serve as a key interface to Adobe technical and product development teams.
    • Influence and guide future product support from Adobe and key vendors.

What we’re looking for...

You are someone who has detailed knowledge of the Adobe Campaign platform and are also a technical expert with a proven ability to solve problems. You can translate your vision to non-technical members of the team and/or executive leaders.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Technical knowledge of a “Tier 1” commercial email deployment platform.
  • Experience with commercial marketing clouds, such as Adobe Campaign, Responsys, and/or Salesforce, and experience building marketing workflows with multiple data sources.
  • Knowledge of campaign performance analysis to drive continuous improvement.
  • Experience with solution design, development and technical consulting through collaboration between business and IT teams.
  • Experience with lifecycle and/or customer-facing marketing programs.

Even better if you have:

  • A degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or technology field.
  • MBA or other Master’s degree.
  • Adobe Campaign certification.
  • High degree of independence and resourcefulness – ability to balance multiple projects, prioritize responsibilities and meet deliverable dates independently.
  • Experience being a team player and working across multiple teams to support varied business objectives.
  • Attention to detail.
  • Strong analytical, research and organization skills.
  • Strong interpersonal, verbal and written communication skills.
  • Proficiency with technical scripting languages, such as HTML, CSS, JavaScript, RPL, Python, etc.
  • Knowledge of Teradata SQL.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.