What you’ll be doing...

The Manager will develop in-store marketing materials to be executed in support of products and strategic platforms across all Verizon retail channels (Direct, Indirect and National Retail). This includes the strategic development of static POP and digital (passive and interactive) elements.

The candidate will partner with internal stakeholder groups (Customer Experience, Device Marketing, Retail and Indirect Operations, Product, GTM, Integrated Marketing) to coordinate efforts across all touch points.

The Manager will work with Verizon's internal agency140 and external agency teams and will be a liaison to the Print Production Team, as well as IT and digital distribution companies to help see projects through to completion. There will be a strong focus on delivering a customer journey that provides a premium retail experience, driving sales and building our brand.

The Manager will champion Verizon’s retail transformation into new formats and will coordinate the planning and execution of projects ensuring they are best-in-class retail, completed on time, on-budget and on-strategy, supporting our key programs and initiatives based on business priorities.

Primary Job Responsibilities

Lead Strategy and Execution
This position requires the ability to lead Verizon’s retail communications strategy in the development and execution of innovative and engaging customer retail experiences. The candidate would manage in-store static signage and digital supporting product launches, key products and services across all retail channels and store types. Includes responsibility for developing creative strategy and messaging elements with a focus on furthering the Verizon value proposition and to ensure a clear, engaging message to customers. The candidate would lead the process, working with our Marketing and IT partners and agencies on creative and messaging strategy development, testing, and delivery/launch. To succeed, candidate must be able to make informed quick decisions and have a solution oriented approach to their work.

Agency Management
This position is responsible for preparing and providing briefs to internal and external agency teams to align on objectives and creative direction, while ensuring the agencies stay aligned on strategy, on brief and manage to business objectives and budget. The candidate would work with various agencies/internal and external partners to handle testing and execution of digital and static promotional elements throughout our retail footprint.

Cross Channel Integration
Under the new Channel Communications Team, this position is responsible for alignment and integration with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Key partners include, but not limited to other Channel Communications teams (ie .com and Social), Integrated Marketing, GTM, Brand, Production, Customer Experience/Design, Retail Merchandising and Ops, Product and Device teams, IT and their vendors. Additionally, collaboration with internal partners/integrated marketing is vital to ensure promotional/retail creative remains consistent with other channels to reinforce the message and result in immediate customer action. The candidate must be able to strike the balance of when to lead creative development and when to be a part of a more integrated team, which will vary by project.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • A degree.
  • Seven or more years of marketing experience.
  • Strong business acumen and critical/strategic thinking ability.
  • Effective communication skills.
  • Ability to think creatively.
  • Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
  • Demonstrated track record of executing programs and driving measurable results.
  • Proven success in working in highly complex environments.
  • Marketing communications or other creative experience with a focus on translated market knowledge/strategy into compelling stories and tools for sales channels.
  • Experience in Project Managing across functional teams.
  • Demonstrated experience in creating and implementing effective marketing/communications plans.
  • Ability to work independently and make quick decisions.
  • Ability to work in a team environment.
  • Demonstrated skill of flexibility to respond to changing direction.
  • Agency management experience.
  • Retail or other sales environment experience.
  • Digital creative/sales channel experience.
  • Fluency to read/write/understand Spanish.
  • Travel – 25%, required to visit all 3 Markets regularly.
  • Willingness and availability during non-business hours, as needed.

Located in Basking Ridge, NJ or 140 West Street, weekly presence required in both locations.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.