What you’ll be doing...

This position is within the Verizon Consumer Markets organization on the Fios Marketing Team. Our goal is to drive consumer acquisition and retention of our industry leading Fios internet, TV and phone services. This role is specifically in the Fios Local and MDU (multiple dwelling unit) Marketing strategy team with a core focus on driving objectives of the business unit specific to core DMAs and the multifamily/apartment category. Our team develops and executes marketing strategies to drive performance at a hyper-local level - thru a host of tactics and channels including referral/influencer programs, digital, print, email, onsite events, door-to-door and direct mail.

As our Fios local Marketing Strategist, you will focus on developing strategic plans to drive strong business results and continual innovation in the multifamily segment. Your role will evaluate performance and category trends to formulate new approaches to engage customers and prospects to “win” at a local and property level. You will also work closely with cross-functional teams to ensure the successful execution of key local marketing programs and innovative initiatives.

  • Building comprehensive strategic plans and targeting recommendations in support of core Fios marketing initiatives.
  • Assessing effectiveness of all Fios local marketing activities and proactively providing recommendations to address challenges and capitalizing on opportunities to improve results.
  • Analyzing segment data, identifying trends and formulating insights to continually optimize our local marketing efforts.
  • Working directly with business intelligence systems to extract targeting data & identify trends and to deliver market sizing, target profiling, program performance, & ROI projections using internal data warehouse.
  • Being a project lead to ensure successful go-to-market launch for new local marketing programs.
  • Working in close collaboration with marketing peers, brand and digital marketing teams.
  • Acquiring and sharing deep knowledge of the multifamily segment and key DMAs through scouring internal and external research resources - finding category disruptors & continually recommending new ways to innovate.

What we’re looking for...

You’ll need to have:

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in marketing, advertising, multifamily segment, regional marketing or related field.
  • Experience in strategy development, planning & project management.
  • Experience working with business intelligence, reporting & analysis software.

Even better if you have:

  • A degree.
  • Six or more years of experience in marketing, advertising, multifamily segment, regional marketing or related field.
  • Experience managing multiple high priority initiatives at the same time. Experience formulating and communicating business strategy to drive marketing innovation.
  • Three or more years of hands-on experience with MS Excel (advanced user) and Tableau. Bonus to have experience with Oracle Business Intelligence, SQL, R, SAS, TeradataSQL.
  • Three or more years of experience in digital marketing.
  • The ability to develop strong internal cross functional relationships; openness to collaboration and feedback.
  • Capability to be results oriented, strong sense of urgency, proactive and flexible.
  • Experience as a Planner / Senior Planner, Digital Strategist.
  • Experience writing project briefs and developing strategic frameworks.
  • Capability to be a conceptual thinker with demonstrated curiosity in researching & identifying emerging trends.
  • Ability to deliver smart, forward-thinking POVs to drive marketing innovation.
  • Driven with the ability to take action and implement in a timely manner.
  • Demonstrated strong business acumen with ability to manage projects end-to-end.
  • Experience working with/for an advertising agency.
  • Experience evaluating primary and secondary research findings to identify actionable insights.
  • Strong presentation and communication skills.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.