What you’ll be doing...

This position will lead a team of marketing professionals responsible for development and implementation of local marketing grassroots programs designed to drive traffic, switcher activity and sales growth. Identify the most profitable segments to target and recommend actions to increase penetration; identify other profitable under penetrated segments and markets and partner with other leads to build strategic and tactical plans to drive growth. Work cohesively with Retail VP, Retail Directors and Indirect Directors to provide Market-wide sales project management support, identify, recommend and implement improvement opportunities in marketing programs. Candidates will leverage segmentation, channel and competitive insights to identify and respond to sub-market growth opportunities. In this role, marketers will design programs that drive growth in priority segments, amplify promotional drive periods and act on unique market conditions to maximize growth and retention.

  • Ensure exceptional program / initiative development to enhance sales effectiveness and drive store traffic including local sales events, social and experiential programming, and sponsorship activation.
  • Provide guidance, coaching and development to team members on marketing program development and execution.
  • Identify marketing areas of opportunity, leverage business intelligence, aggregate sub-market insights, opportunities and challenges.
  • Execute Market initiatives to exceeding KPI’s. Escalation point for all marketing operation issues to drive timely resolution.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Marketing experience.

Even better if you have:

  • Bachelor's degree in Business.
  • Five or more years of marketing experience.
  • Three or more years of sales or marketing management experience.
  • Distribution channel management, planning and execution experience.
  • Demonstrated project management skills with proven ability to deliver on time and within budget.
  • Excellent negotiation and interpersonal skills, ability to develop partnerships and influence others.
  • High energy, self-motivated with ability to motivate others.
  • Demonstrated ability to leverage organizational communication and build cross-functional teams.
  • Ability to develop and implement strategies that result in the successful achievement of business goals / objectives.
  • Ability to meet strict deadlines, manage multiple projects simultaneously, and to work in a fast-paced, dynamic, customer and team-oriented work environment.
  • Willingness to travel up to 40% of the time.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.