What you’ll be doing...

This position will be responsible for the development and implementation of local marketing grassroots programs designed to drive traffic, switcher activity, and sales growth. This individual will identify the most profitable segments to target and recommend actions to increase penetration; identify other profitable under penetrated segments and markets and partner with other leads to build strategic and tactical plans to drive growth. Work cohesively with Retail VP, Retail Directors, and Indirect Directors to provide Market-wide sales project management support. Identify, recommend and implement improvement opportunities in marketing programs. Candidates will leverage segmentation, channel and competitive insights to identify and respond to sub-market growth opportunities. In this role, marketers will design programs that drive growth in priority segments, amplify promotional drive periods and act on unique market conditions to maximize growth and retention.

  • Ensure exceptional program/initiative development to enhance sales effectiveness and drive store traffic including local sales events, social and experiential programming, and sponsorship activation.
  • Provide guidance, coaching, and development to other team members on marketing program development and execution.
  • Identify marketing areas of opportunity, leverage business intelligence, aggregate sub-market insights, opportunities, and challenges.
  • Execute Market initiatives to exceed KPI’s.
  • Serve as the escalation point for all marketing operation issues to drive timely resolution.
  • What we’re looking for...
  • You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working with marketing research, research strategy, or consumer research methodologies.
  • Willingness to travel up to approximately 50% of the time.
  • Valid driver’s license.

Even better if you have:

  • Bachelor’s degree in Marketing, Market Research or any other related field, or Master’s degree – more impressive if you have an MBA.
  • Digital experience and an understanding of trends and key business drivers.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Juggled multiple priorities to meet deadlines in a dynamic environment.
  • Designed custom research approaches to gain broader or deeper consumer and market insights.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.