What you’ll be doing...

This position is within the Verizon Consumer Markets organization on the Fios Marketing Team. Our goal is to drive consumer acquisition and retention of our industry leading Fios internet, TV and phone services. This role is specifically designed to lead local marketing efforts in the Fios Massachusetts and Rhode Island markets. Our team develops and executes marketing strategies to drive performance at a hyper-local level - thru a host of tactics and channels including referral/influencer programs, digital, print, email, onsite events, door-to-door and direct mail.

As the lead Fios Local Marketing Manager, you will be responsible for developing and implementing local marketing grassroots programs designed to drive Fios sales growth and market share across multiple “market clusters” within the MA & RIareas. You will also work closely with cross-functional teams to ensure the successful execution of key local marketing programs and innovative initiatives. Your ability to achieve the following is critical…

  • Identify the most profitable segments to target and recommend actions to increase market share.
  • Determine other profitable under penetrated segments and markets to pinpoint opportunity and actions.
  • Partner with other teams to execute local blitz campaigns to beat competitors through hyper focused attacks.
  • Work closely with corporate marketing, sales channels and operations to maximize sales.
  • Develop local community presence and drive awareness for Fios.
  • Tie community insights to local engagement tactics.
  • Guide local media tactics such as out-of-home, local digital, event marketing and direct marketing.
  • Conduct competitive market scans and develop strategies to disrupt.
  • Execute marketing initiatives that exceed KPIs

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience
  • Six or more years of relevant work experience
  • Experience in marketing, advertising, regional marketing or related field.
  • Experience in leading direct reports.
  • Willingness to travel up to 25%.

Even better if you have:

  • A degree.
  • Eight or more years of experience local marketing and event management
  • Experience in marketing communications go-to-market execution.
  • Experience managing multiple high priority initiatives at the same time.
  • Experience clearly communicating business strategy, results and status updates.
  • Strong presentation and communication skills.
  • Ability to develop strong internal cross functional relationships; openness to collaboration and feedback.
  • Results oriented, strong sense of urgency, proactive and flexible.
  • Experience writing project/creative briefs and developing strategic frameworks.
  • Ability to take action and implement in a timely manner.
  • Strong business acumen with ability to manage projects end-to-end.
  • Experience working with/for an advertising agency.
  • Experience managing external vendors & large program/project budgets.
  • Experience leading cross-functional project teams.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.