What you’ll be doing...

Verizon is looking for a marketing superstar and proven business leader to assume a Digital Marketing role on the My Verizon App team. The ideal candidate will leverage a customer-centric mindset to identify and implement innovative digital engagement strategies to hit company KPI’s. Our goal is to leverage the Verizon’s App’s world-class experience to turn it into the primary channel where customers self-serve, discover and purchase the right plan, phone and accessories to meet their needs.

Responsibilities:

  • Build and execute an app messaging strategy to drive quality traffic into and around the app with the goals of increasing sales and service transactions and reducing Call in Rate.
  • Partner with IT and CRM to build, deploy and monitor engagement campaigns via Push, In-App Messaging and SMS/Email to deliver numerous customer lifecycle messaging and individual messaging campaigns as part of the broader app messaging strategy.
  • Manage the production and distribution of campaign and project performance reports and provide deep analysis and insights on app engagement results to leadership.
  • Improve the customer experience and open up new opportunities for app engagement.
  • Create requirements for enhancements to the My Verizon App ecosystem which will enable new digital engagement toolsets, or enhance existing ones.
  • Identify, test and optimize segment profiles and targeting to build the most impactful campaign strategy.
  • Manage the App Marketing Calendar to track existing and upcoming campaigns, and communicate the plan to stakeholders and leaders.
  • Lead project teams to develop and implement requirements on time and per specifications.
  • Build A/B test frameworks to continually improve and optimize campaign results.
  • Develop KPI dashboards and provide deep analysis and insight.
  • Stay current with the latest B2C Marketing Automation Practices and Digital Engagement Trends.

What we’re looking for...

You will have a superior analytical and organizational skills as you will be expected to work on multiple projects at the same time. You will display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities. You are a self-starter, detail-oriented, comfortable working autonomously in a fast-paced environment and within a matrix organization.

You'll need to have:

  • Bachelor’s degree or four or more years of work experience
  • Four or more years of relevant work experience

Even better if you have:

  • A degree.
  • A Master’s degree.
  • Two or more years of experience in Digital Engagement or Digital CRM.
  • Experience in management and analysis of A/B and User Testing.
  • Experience in developing in-app messaging and push notification strategies.
  • Experience with digital customer experience development and customer journey analysis
  • Experience in developing requirements for digital platforms in an Agile environment
  • Experience leading a matrix team to execute on marketing or technical requirements
  • Experience with analysis and interpretation of digital channel data and result
  • Knowledge of Excel, PowerPoint and/or GSuite.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.