What you’ll be doing...

You will be a technical marketing consultant in our Adobe Campaign Center of Excellence, specializing in implementing campaigns that deliver results against key business objectives. You'll create the data sets that drive 1:1 personalization, design and implement multi-vehicle campaigns, and support campaign deployment. Your key objective is to leverage customer data and marketing technology to drive measureable business performance and results for Verizon.

Design Customer Messaging Journeys to Support Key Marketing Campaigns

  • Leverage available training and resources to develop and maintain a comprehensive understanding of the Adobe Campaign tool and associated functionality .
  • Design and build best-in-class end-to-end personalized messaging journeys.
  • Work cross-functionally with Campaign Managers, Business Analysts, Solution Architects, Data Analysts, ETL Developers, Project Managers, and Agency Client Partners.

Assess & Deliver Appropriate Data Elements for Targeting & Personalization

  • Assess which data elements will be required to reach the “right” targeted customers and determine what fields are needed for effective personalization of the message given the campaign strategy, vehicle(s) and objectives.
  • Where required, leverage the Enterprise Data Warehouse, Teradata Campaign manager, and other technical tools to create and/or supplement necessary data sets.
  • Identify if all elements are present within the existing Adobe profile and design flow of any additional needed data elements into the platform (SQL, ETL, etc.).
  • Leverage your thorough understanding of customers, data, and programs to test all portions of the end-to-end journey and avoid mis-personalization or data errors.

Develop Adobe Campaign Content Blocks, Workflows & Vehicle Orchestration

  • Develop content, programs and vehicle orchestration for the campaigns in order to deliver personalized message to the intended customers.
  • Design and deploy journey maps, create automated marketing schemas, and design cross-vehicle workflows that consider customer preferences, campaign objectives and suitability of individual vehicles to a specific campaign.
  • Design and implement complex content rules to ensure campaigns do not overlap with existing campaigns planned for or running in the Adobe Campaign platform.

QA, Test and Execute Campaign(s)

  • Convert upfront campaign design, journey mapping, data mapping, and content / vehicle orchestration into the actual “customer facing” deliverable(s).
  • Perform quality assurance review of all work, including yours and work from external parties (e.g. other campaign engineers, agencies, etc.).
  • Review all vehicles and personalization possibilities for 100% accuracy.
  • Deliver a best-in-class experience for customers.

Analyze Campaign Metrics & Optimize

  • Review existing campaigns to leverage opportunities to improve campaign performance based upon initial campaign results.
  • Design / implement A vs. B testing, multi-variant tests, and content optimization techniques to rapidly determine best messaging strategies.
  • Evaluate treatment versus control group performance to identify opportunities to adjust strategy and optimize.
  • Review with and provide updates to key stakeholders regarding campaign strategy, performance and optimization that has been and/or will be implemented, and the associated gains.

Provide Product Feedback and Future Development Requirements

  • Identify, summarize and clearly articulate opportunities to other employees in Verizon (e.g. peers, managers, department director, etc.).
  • Provide feedback / recommendations on potential process improvements.
  • Influence and guide future product support from Adobe and key vendors.

What we’re looking for...

As the ideal candidate, you have experience in database marketing, reporting, or other technical / data-driven roles and a proven ability to solve problems. You have a working knowledge of commercial marketing tools (e.g. Adobe Campaign, Salesforce, or Responsys) with experience building customer communications programs. And most importantly, you are someone who can translate requirements from non-technical team members and/or executive leaders to create a great customer experience.

You’ll need to have:

  • A Bachelor’s degree or four or more years of work experience.
  • Four or more years of relevant work experience.
  • Willingness to travel up to approximately 25% of the time.

Even better if you have:

  • A degree.
  • Ability to manage project efforts and operate under tight timeframes.
  • Experience in report writing and with SQL skills.
  • Knowledge of database marketing principals.
  • Experience using front-end applications to a data warehouse such as Teradata, Unica, Cognos, Business Objects or job-specific applications.
  • Experience with commercial marketing software and/or tools.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.