What you’ll be doing...

You will be a Digital CRM Manager in support of our Revenue Step-Up and Pricing Programs and drive Loyalty through our Verizon Up Rewards Program. You will help to deliver strategies to support Consumer Pricing Initiatives and Consumer Loyalty Platform and lead the development and execution of Customer Lifecycle communications that drive revenue, increase customer loyalty and retention.

In this role, you’ll manage activities related to campaign deployment – including the strategic, tactical and support functions (creative, project management, technology, and analytics). You’ll be involved in leveraging marketing technology tools to drive business performance and best in class customer experience.

Program Management

  • Develop multi-channel marketing strategies and programs that deliver on goal and KPIs.
  • Analyze program effectiveness and ROI.
  • Collaborate with cross-channel and cross-functional team members (CMO, Product, Digital Ops, Legal, Care), agencies and vendors on a daily/weekly basis, foster integration of efforts and initiatives and ensure on-time and accurate completion of projects.
  • Campaign execution anddelivery.
  • Develop creative briefs for complex, rules-based, multi-vehicle customer communications programs – Email, Push, SMS, and Personalized Video.
  • Ensure proper HTML presentation and the quality of all outbound campaigns on desktop and mobile.
  • Deliver insights and research for optimizing communication programs; customer journey mapping, cross-sell campaign strategies, personalization, and A/B testing.
  • Utilize campaign results, analytics and direct marketing best practices to optimize communications for key performance metrics.

What we’re looking for...

    You’ll need to have:

    • Bachelor's degree or four or more years of work experience.
    • Six or more years of relevant work experience.
    • Experience building customer communications programs with multiple data sources.
    • Experience with campaign automation tools (e.g. Adobe Campaign, Responsys, Salesforce).
    • Experience balancing multiple projects, prioritizing responsibilities and meeting deadlines.
    • Experience as a team player and working across multiple teams to support varied business objectives.

    Even better if you have:

    • A Master’s degreeorBachelor’s degree in Marketing, Business, Advertising or related field or four or more years of work experience.
    • Six or more years of relevant work experience in Consumer Retention and Loyalty Programs.
    • Understanding of project management tools (e.g. JIRA).
    • Experience using e-mail delivery tools (e.g. Return Path, etc.).
    • Strong analytical, research and organization skills.
    • Effective interpersonal, verbal and written skills.
    • Thorough understanding of campaign performance analysis to drive continuous improvement.
    • Experience with commercial marketing clouds (Adobe Campaign, Responsys).
    • Knowledge of Price Plan Structures and Loyalty Program Strategies.

    When you join Verizon...

    You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

    Equal Employment Opportunity

    We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.