What you’ll be doing...

This role is responsible for the planning and operation of Verizon’s B2B promotional roadmap. The Marketing Manager will be primarily tasked with implementing offers through various internal systems in coordination with cross functional teams. You will partner hand-in-hand with Finance, IT, Sales Operations, channel leads, and front-line representatives to perfect the process and experiences of promotions. Additional responsibilities include:

  • Promotion Setup – responsible for promo strategy on the B2B segment, forecasting, trending, completing the checklists and briefs required to create and operationalize all B2B offers. Will align with business channels on needs and variances, and build offers accordingly. Work with Ops teams to test offers and troubleshoot problems ahead of commercial launch.
  • Communication – launch promotions with Go-to-Market, Integrated Marketing, and L&D ensuring the field fully understand the customer experience for all offers. Represent Device Marketing on GTM and IM calls to answer questions from the business and address concerns as needed. Manage a weekly cadence with HQ and Market leadership on status, results, costs and run rates. Work with frontline to get feedback and discover new promo requests.
  • Strategy – Design and implement promos to combat churn, grow B2B base and increase profitability of the B2B segment. Work back with leadership, frontline, Promo team and operations to design the right promo for the business customer. Develop new opportunities for future promotional concepts by scoping out requirements and aligning with the business on the cost to build and priority in the development funnel.

What we’re looking for...

You have a passion for marketing and operations. You are not afraid of a challenge, and will work to find solutions to difficult problems. You have a proven track record of collaboration, and embrace the opportunity to take ownership over your work.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Promotions or product experience and knowledge of trends and key business drivers.

Even better if you have:

  • A Master’s degree or MBA.
  • Experience forecasting and reporting financials.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Juggled multiple priorities to meet deadlines in a dynamic environment.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.