What you’ll be doing...

The Manager, Consumer Insights and Trends is an important part of the Consumer & Marketplace Insights team (CMI). In this new role within CMI, you will be responsible for surfacing social shifts, industry trends, and research that tells a story of what’s influencing Verizon’s customers, a wide variety of consumers today, and what’s shaping culture next. You will synthesize information, signals and data to produce actionable insights and opportunities across the full range of Verizon businesses including wireless phone service, broadband internet, the Internet of Things, gaming, smart cities, B2B technology issues, etc.
The work is challenging and stimulating. Staying on top of cultural shifts, identifying insights, solving problems and helping our business partners plan for the future – you will be instrumental in helping Verizon become a leading, consumer-centric technology company.

  • Investigate new ideas and opportunities constantly to identify the most important themes, cultural shifts, consumer/business and category trends impacting Verizon to better drive product innovation, best in class consumer experiences and expansion into new markets.
  • Mine data and insights from consumer, market and technological business intelligence. Synthesize these insights and craft compelling and thought-provoking narratives and reports that will educate, uncover opportunities and threats and provide actionable insights for the business.
  • Lead the design and execution of research required to identify and stay abreast of topics impacting society, consumers and our business environment.
  • Act as the authority on culture as it relates to the Verizon brand, with an understanding of how these trends and themes fit into our business priorities.
  • Develop and facilitate highly productive and informative trends workshops and work sessions with business partners, CMI peers and partner agency teams.
  • Create, launch and generate participation in “Customer Connect”, CMI’s program that educates the company at scale on important trends that impact our consumer and B2B businesses using a variety of digital and in person channels.
  • Create the content for and manage two ‘Consumer Days’ each year to ensure that all Verizon employees have exposure to the full breadth of consumer and business owner understanding that CMI generates.
  • Create a DIY manual for ‘consumer safari’s’ so that all Verizon employees can understand our customers better through observation or conversation. Work with Learning and Development to create a self-guided training program for these ‘safari’s.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience
  • Experience in trend identification and reporting, research and insights or strategic planning at an advertising or consulting agency
  • Experience with Powerpoint or presentation creation software.

Even better if you have:

  • A degree
  • Ability to observe and identify patterns, trends and insights and to make complex topics understandable.
  • Knowledge with quantitative and qualitative research methods.Trained moderator or ethnographer.
  • Experience with facilitating brainstorming or workshops.
  • Ability to be positive, energetic, proactive , ‘can do’ attitude with strong interpersonal and communication skills.
  • Self-starter with strong sense of ownership, ability to work independently
  • Ability to function efficiently and effectively in a fast-paced professional environment.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.