What you’ll be doing...

The Manager of MarCom CRM is responsible for the creative strategy, design, and final asset development for direct-to-customer Fios communications. You will be lead creative across a wide variety of priority programs throughout the customer lifecycle. This individual will interface and collaborate with the Fios Business unit to align on strategies that drive brand consistency across multiple customer touch points and CRM vehicles. You will be responsible for building creative that is thoughtfully integrated with other branded elements and represents best in class direct response practices. This individual will lead a 360 creative view for all campaign elements delivered through channels such as email, direct mail, mobile push notifications and SMS/MMS. You will manage agency/client relationship; delivering programs that are on time, within budget, and ensures messaging aligns with overarching strategy. The MarCom CRM Manager will participate in creative reviews/present concepts to leadership, must be highly communicable and thrives in a fast-paced, dynamic environment.

  • Leads Creative Development for Consumer CRM Touchpoints - from point of creative brief and design to final delivery of proofed assets to the Business Unit.
  • Manages Creative review process for all campaign assets. Confidently presents concepts, sells/defends creative work/proposals to stakeholders at various levels.
  • Partners with Agency team to ensure schedules/budgets are met and that creative execution elevates the customer experience.
  • Collaborates with multiple stakeholders across the Business Unit and CMO to deliver campaigns that fulfill the needs of the business, brand and consumer.
  • Knowledge on customer segmentation, test strategies, and campaign results to proactively make recommendations of future creative execution.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Six or more years of experience in MarCom, CRM, Agency Management, Digital Marketing.
  • Knowledge of integrated marketing principles.
  • Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments.
  • Ability to write briefs; work closely with all disciplines within the agency/client creative development process.

Even better if you have:

  • A degree.
  • Ability to deliver premier customer experiences through multiple CRM touchpoints and marketing channels.
  • Ability to take smart risks; defends work and makes strategic decisions.
  • Excellent interpersonal, verbal and written communication skills, including presentations to leadership and public speaking.
  • Ability to work in a flexible, dynamic and fast-paced environment.
  • Committed to upholding the Verizon Brand, culture and credo.
  • Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
  • Creative Problem Solving- ability to analyze information from various sources and extract key messages.
  • Experience in all things CRM – knowledge of segmentation/targeting, creative execution, creative testing.