What you’ll be doing...

You’ll help us understand markets and how people use our products and services. You will maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them. Your vision and leadership will help us realize what’s next for Verizon.

  • Determining what people really want.
  • Testing out new ideas.
  • Figuring out the upside and downside of the next thing.
  • Telling us what the market says.
  • Creating the story for our customers.
  • Helping sellers tell the story of why this and why Verizon.

This position is responsible for driving performance of targeted segment offers by closely partnering with HQ and local marketing to amplify launch plans, manage feedback loop by inspecting field execution and customer feedback to develop a deep understanding of friction points, uncovering local opportunities that can be added to local marketing plans to build awareness of offers, and manage feedback loop to ensure that programs are optimized to deliver in marketing KPIs. Emphasis on developing marketing strategies to optimize offer performance in Tier 1 and 2 DMA markets.

Responsibilities:

  • Supports a geographical Area of the Verizon Consumer Group, covering 20+ states to ensure flawless execution and delivery of segment marketing programs.
  • Support experiential activations
  • Driving channel performance
  • Manage feedback loop by inspecting field execution and customer feedback
  • Uncovering local opportunities
  • Knowledge of the marketing mix and segment program growth targets.
  • Knowledge of how the identified segment opportunity is distributed across the geographic area.
  • Independently pursue, negotiate, and execute against activation opportunities that allow us to drive demand for local offers.

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways

You’ll need to have:

  • Bachelor’s degree in Marketing, Market Research or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working with marketing research, research strategy, or consumer research methodologies.

Even better if you have:

  • Master’s degree – more impressive if you have an MBA.
  • Digital experience and an understanding of trends and key business drivers.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Juggled multiple priorities to meet deadlines in a dynamic environment.
  • Designed custom research approaches to gain broader or deeper consumer and market insights.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.
  • Willingness to travel up to approximately 50% of the time.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.