What you’ll be doing...

This role is a blend of marketing, consulting, and predictive analytics. The Manager is an integral part of the marketing effectiveness team tasked with developing insights that enable Verizon to improve how marketing investments impact business results. You will work closely with Consumer Group's marketing functions including Media Strategy, Creative, and Consumer Insights along with business teams, financial planning & analysis, and external partners to proactively manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.

Specifically, you role will:

  • Manage day-to-day consumer marketing effectiveness activities such as data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders.
  • Provide ongoing evaluation of marketing efforts through analysis of integrated findings across Marketing Mix models, Experimental Design, and Business Intelligence reports to derive insights and recommendations around investment reallocations to maximize business performance.
  • Work with stakeholders to determine business needs and objectives, and then the Marketing Effectiveness team to design and complete analytical processes/solutions, in order to derive insights that can address stakeholders’ stated objectives.
  • Develop both standardized and innovative mechanisms to encourage adoption of analytics among stakeholder groups across the marketing spectrum, from planning to execution.
  • Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities.
  • Partner with the transformational organization on marketing and cross-functional efforts.

What we’re looking for...

You will need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience in marketing, consumer insights, strategy, or analytics.
  • Experience reviewing market research, quantitative data, and marketing mix modeling output to identify trends, interpret findings, draft insights, and formulate recommendations.
  • Outstanding Excel and PowerPoint skills.

Even better if you have:

  • A degree in Business, Marketing, Economics.
  • Experience working effectively across organization boundaries.
  • Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions.
  • Experience adjusting between strategy and execution as well as adapting to dynamic needs that may arise.
  • Experience interpreting complex analytical techniques and insights as well as articulating implications of recommended decisions on business outcomes.
  • Exceptional cross-functional experience within project management or change management teams.
  • Consultative experience supporting either internal or external client groups.
  • Outstanding communication and interpersonal skills to successfully build long-term relationships with internal and external partners.
  • Experience making trade-offs to deliver effective solutions to business partners in a timely fashion.
  • Focus on delivering accurate and timely results by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.
  • High professional ethics and standards.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.