What you’ll be doing...

This role is responsible for strategic positioning, marketing/communications and all stages of creative (strategy/development/flawless execution) within the B2B space. This includes developing a smart and B2B-centric position for each product/service, and driving holistic marketing plans and creative to support that position. The willingness to partner with and lead key stakeholders including the Verizon Business Group, cross-functional marketing teams, insights, integrated marketing team, agencies (traditional, digital, and other) and production vendors is a must.

Success in this role will be dependent upon the candidate’s desire to develop breakthrough creative strategies that are grounded in strong B2B and cultural insights – and an even stronger desire to manage the executional details of those ideas to near perfection. This candidate will have the ability to adapt and work in a matrix-ed and ever-changing environment.

  • Partner with the business unit and lead strategic positioning development.
  • Lead creative strategy, development and execution.
  • Autonomously manage multiple agencies, both traditional and digital, on all day-to-day aspects of the partnership.
  • Partner with internal cross-functional marketing teams to lead the development of truly integrated marketing plans.
  • Autonomously manage production and shoots.
  • Partner with business unit leaders and insights to develop clear objectives and success measures for all marketing and creative initiatives.
  • Think critically about the business and what is needed from a marketing and creative perspective to meet stated objectives and drive the business.
  • Measure and monitor marketing and creative initiatives to determine performance and potential needs for course-correction.
  • Manage complex situations and demonstrate the ability to develop solutions to those situations with strong partnership with peers as needed, and with little oversight from direct manager.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Previous experience marketing to the B2B Sector, specifically to the Enterprise size customer
  • Six or more years of relevant work experience.

Even better if you have:

  • Bachelor's Degree in Business, Marketing, Communications or related field.
  • Six or more years of experience in marketing strategy and creating demand for existing or new B2B Products and/or services.
  • General business analytical skills able to quickly synthesize data at micro- and macro-level.
  • Creative sense to inspire and provide effective direction/input to creative teams.
  • Understanding of what is required to execute flawlessly on strong creative ideas.
  • Experience working with and managing multiple agencies and internal cross function teams in the development and implementation of marketing plans.
  • Proven track record in the development and implementation of successful integrated communications programs for the products/services assigned.
  • Proven success in managing and leading in a rapidly changing environment.
  • Proven ability to solve unexpected challenges, break bottlenecks and challenge the status quo.
  • Capable of working on several projects simultaneously and maintains flexibility to adapt to changing priorities.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.