What you’ll be doing...

In this role you will own and drive key projects like core price plans, content partner inclusions like Apple Music, or key segment value propositions; all while providing input into some of the largest and most visible programs and products at Verizon.

You’ll help us understand markets and how people use our products and services. You will maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them. Your vision and leadership will help us realize what’s next for Verizon.

Responsibilities Include:

  • Working with consumer insights, analytics, competitive teams, key corporate and divisional stakeholders to clearly highlight opportunities and challenges within key segments.
  • Identifying partner solutions and managing business development for content, feature inclusions, or bundling.
  • Defining value propositions based on insights and segmentation to drive new accounts and deliver improved lifetime value.
  • Leading business case development for market and revenue potential, as well as existing customer base implications.
  • Leading overall market positioning and operational strategy for launching new value props or evolving current market solutions through Verizon operational delivery chain.
  • Creating the story for our customers.
  • Helping sellers tell the story of why this and why Verizon.
  • Owning marketing briefing for agency creative development, media campaigns, retail merchandising and digital/social media presence.
  • Combine marketing thought leadership and an understanding of our capabilities and objectives to support growth targets across Verizon.

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You possess a strong blend of financial acumen, strategic analysis, influence management and execution skills to turn data into actionable plans.

You’ll need to have:

  • Bachelor’s degree in Marketing, Market Research, or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working with marketing research, research strategy, or consumer research methodologies.
  • Experience developing business cases.
  • Experience forecasting sales based on industry trends and business data.

Even better if you have:

  • Master’s degree – ideally an MBA.
  • Experience developing business cases
  • Experience forecasting sales based on industry trends and business data
  • Digital experience and an understanding of trends and key business drivers.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Juggled multiple priorities to meet deadlines in a dynamic environment.
  • Designed custom research approaches to gain broader or deeper consumer and market insights.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.