Digital Analytics Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Digital Analytics Manager drives enterprise-wide evolution of marketing measurement and insight generation within the Corporate Marketing organization. Your primary responsibility is B2B campaign analysis as well as guidance of digital agencies, the broader CMO organization, and Business Unit marketing. You will ensure that Verizon is poised to significantly advance the industry in the application of innovation and intelligence for marketing communications. You will drive consistent delivery of concise, actionable analysis of our B2B marketing campaigns. We are looking for a leader who thrives on collaboration with other teams (media, social, search, CRM, research, and creative) and external platforms including key partners (i.e. Meta, Adobe, Google, Epsilon, etc.) You will be well established as an optimization expert across media formats (with particular emphasis on programmatic, SEM, and paid social), and a master translator of outcomes into insights.

• Insight generation, analytics, KPI setting, and reporting.

• Communicating results and business impacts of initiatives to stakeholders within the company.

• Evolving existing process for consistent, transparent, and streamlined media reporting.

• A critical eye for identifying opportunities to consolidate deliverables in order to unlock bandwidth for strategic projects

• Leading cross-functional projects using advanced data analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.

• Creating dashboards, reports, and presenting data and insights via regular and ad-hoc reporting utilizing reporting/analysis platforms to help teams understand and monitor the health and performance of their marketing campaigns.

• Partnering with marketing team to define key metrics, identify trends and opportunities across channels, and provide solutions for driving profitable user acquisition campaigns.

• Documenting all marketing data standards and processes for accuracy and audit when necessary. Data fidelity is key.

• Translating business needs to technical requirements and A/B-tests, and working with teams to ensure correct implementation to allow easy, precise analysis of the impact.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Sixor more years of relevant work experience.

• Experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.

• Experience using at least two of the following: DCM/Display & Video 360, Google Analytics, Adobe Analytics, Crimson Hexagon/BrandWatch.

Even better if you have one or more of the following:

• Eight or more years of relevant work experience.

• Six years of experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.

• Detail-oriented approach to holistic marketing measurement and project management.

• Results-driven perspective on marketing.

• A degree in a related field.

• Accomplishments in data visualization.

• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.

• Strong experience with dashboards and reporting, involving very large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.

• Ability to turn raw data into actionable conclusions.

• Demonstrated exceptional communication skills.

• Knowledge of Display (desktop, mobile), Paid Search, Digital Video, Streaming audio, various buying methodologies (CPM, CPC, CPA), etc.

• Knowledge in ad verification for display and video.

• Ability to maintain accurate financial records

This role may be considered as part of the Department of Defense SkillBridge Program.

Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives,we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a New York work location, the compensation range for this position is between $117,000 and $217,000 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience.  This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.