eCommerce Strategy Channel Manager
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- , United States
- Full-Time Marketing
- Job # 414514
- Date posted -
Responsibilities
DIGITAL EXPERIENCE MANAGER
Verizon is looking to revolutionize its digital experience. We are looking for a candidate who has a deep understanding of e-commerce strategy coupled with outstanding project management skills. The ideal candidate will envision the ultimate online ordering customer experience and then implement it.
Job responsibilities for this position include:
- Determining which elements of the online experience need improvement through analysis of metrics and customer feedback
- Devising improvement ideas from multiple sources (benchmarking, research, usability, etc.)
- Creating plans of action for trialing improvement ideas, including how the trial results will be tracked, measured and analyzed, by collaborating with and securing approval from multiple stakeholders
- Writing detailed requirements for improvements, outlining the exact online experience changes including screen mockups
- Managing the improvements through IT implementation and testing
- Analyzing the test results and determining final actions for improvements
The Experience Manager will also drive end-to-end projects for ongoing business needs to completion, including:
- Representing the team in requirements gathering sessions for new projects
- Determining the ultimate online implementation based upon project rules
- Writing detailed business and traceability requirements
- Documenting digital experience specifications via detailed mockups
- Determining needed metrics and reports and ensuring they are delivered with the project
- Working with IT partners to ensure project documentation is understood and implemented as expected
- Working with Testing Team partners to ensure project is tested thoroughly pre- and post-production
- Monitoring project implementation and working all issues through to resolution
- Providing training documentation to customer support teams
In addition, he/she will also perform the following in support of digital KPIs:
- Collaborate with Legal, Usability, Design, IT, Product Management, Marketing, Strategy and Testing Teams as necessary to provide the best possible customer experience for all products and promotions
- Monitor project implementation ensuring optimal customer usability and adherence to company standards
- Provide quick turnaround time on root cause analysis and resolution of customer escalation issues
- Perform daily monitoring of the website to implement user interface enhancements and resolve issues related to a) Sales funnel metrics and b) Site pages, messaging, flows, etc.
Qualifications
Required Skills:
- Bachelor's Degree
- Familiarity with emerging technologies within the mobile, e-commerce, content management systems, A/B testing and personalization spaces
- Four (4) or more years successfully writing and implementing detailed business requirements
- Four (4) or more years working in digital commerce with a strong understanding of e-commerce concepts
- Ability to coordinate multiple projects with varying timelines
- Ability to forge strong relationships with both IT and Business (product management, marketing, legal, testing, etc.) teams
- Ability to understand and navigate the back-end IT processes and information
- Demonstrated team player and leader who can effectively handle multiple priorities simultaneously
Desired Skills:
- Extensive knowledge of Verizon Consumer products (Fios Internet, Fios TV, Fios voice, High Speed Internet) and offers
- Certified Usability Analyst
- Site Catalyst experience
- Oracle Commerce (ATG/Endeca)
- Adobe Target
Equal Employment Opportunity
- Verizon is a Federal Contractor
- Verizon requests veteran priority referrals
Verizon is an equal opportunity employer/disability/vet
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