Director, Media Technology, Data & Analytics
This job posting is no longer active
- New York, NY, United States
- Full-Time Marketing
- Job # 503527
- Date posted - 2019-05-20
This job posting is no longer active
What you’ll be doing...
The Media Technology, Data & Analytics Director leads enterprise evolution and management across three areas (media technology, data-driven advertising and media analytics) within the Corporate Marketing organization and includes primary decision-making ability as well as guidance to digital agencies, Activation teams, Verizon Media Group and Business Unit marketing. Reporting to the Executive Director, Digital Marketing,and this executive will ensure that Verizon is poised to significantly advance the industry in the application of innovation and intelligence for marketing communications.
The ideal candidate will be well established as a driver of adoption for emerging digital media formats (with particular emphasis on programmatic, SEM, SEO, Paid Social, and content marketing), a master translator of outcomes into insights (analytical media reporting across consumer and B2B) and an operator in both the application and governance of data (media strategy, segment creation and management via DMP, data privacy, legal & IT partnerships). Our expectation is that the Director will be instrumental in building out the team that drives consistent application of the most sophisticated digital marketing strategies, oftentimes requiring influence and collaboration with Verizon teams outside of the Director’s immediate reports.
The Director also develops, maintains and monitors guidelines (view ability, fraud, currency measures, etc..) for all media touch points to ensure brand safety and compliance, cementing Verizon’s position as a prime advocate for digital media quality.
This role also works closely with other internal teams (Demand activation, social, search, integrated marketing, marketing effectiveness, consumer & marketplace insights, creative, privacy, Verizon Ventures and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc).
Media Data & Technology
Media Analytics
Enterprise Leadership
What we’re looking for...
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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