What you’ll be doing...

It's a critical role to the success of the Optimization and Personalization team in Digital Ops. We're responsible for all Digital Ops performance optimization and personalization tests. In addition, this team is also the execution arm of all promo and merchandising go-to-market efforts at Verizon Wireless, as well as delivering personalized experiences for national consumer facing marketing programs.

The role will focus on flawless execution of targeted and personalized experiences on the site. To be effective, this position requires an individual who can leverage technology, data and content to deliver results. This role will work within a fast-paced, cross-functional environment to gain customer insights and drive results. To be successful, this individual will partner with various teams within Verizon Wireless and digital operations to identify opportunities that widen our position in the marketplace.


  • Design the data driven personalization tests and campaigns.
  • Develop personalization specifications and requirements.
  • Guide a cross discipline execution team across organization throughout the implementation phase.
  • Review results to determine next steps: further testing or an adoption recommendation with impact projection.
  • Coordinate and collaborate with SMEs in experience performance strategy and planning, optimization, personalization and merchandising to ensure the teams collectively deliver ONE premium customer experience across business initiatives and execution projects.
  • Act as end-user advocate and ensure balanced decisions are made.
  • Maintain knowledge of technical capabilities to leverage tools.
  • Meet measurable goals: velocity and on time delivery of projects and strategy deliverables.
  • Project plan, health and progress reporting.
  • Identify initiative roadblocks and escalate as needed.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience
  • Four or more years of relevant work experience.
  • Digital work experience.

Even better if you have:

  • Bachelor's degree.
  • Experience in online, digital, eCommerce.
  • Experienced in personalization, optimization, and merchandising.
  • Experience with Segmentation and data driven Audiences.
  • Experience with partner organizations collaboration, relationship management.
  • Experience with Adobe Target or another personalization tool.
  • Experience with Adobe Target or another A/B or automated-testing tool.
  • Clear and effective verbal, writing, and presentation skills.
  • Background in Personalization, Marketing and User Experience for performance.
  • Ability to deliver results on time and ahead of goal.
  • Experience in creating and executing effective programs to grow sales, traffic and/or engagement.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.