What you’ll be doing...

The Senior Manager of Demand Generation is responsible for creating and executing programs that drive pipeline growth across B2B channels to support Skyward’s growth in drone fleet management and connectivity. This individual will have a track record of success with B2B demand generation strategies and tactics, including marketing automation and account-based marketing practices, with experience scaling initiatives across marketing, SDR and sales teams in a high growth environment.

What you’ll be doing...

  • Manage and continuously refine demand generation model to provide visibility to the business on pipeline forecast by channel and campaign, taking into account channel velocity, conversion, and campaign costs.
  • Generate qualified leads cost effectively across existing and new sources and channels, and improve conversions to opportunities by working closely with the SDR and sales teams
  • Develop compelling, targeted marketing campaigns that successfully engage target accounts and current customers, generate and accelerate pipeline/opportunities and upsell for sales team.
  • Work closely with the marketing team to incorporate content, SEO/SEM, social, website, events, and more, into cohesive integrated campaigns.
  • Create and maintain metrics on campaign effectiveness and business impact, and generate insights from the data to continuously improve campaign strategies.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Forge strong communications with sales, and support the SDR and sales teams on campaigns to improve conversion metrics across the funnel.
  • Partner with Sales, Customer Success, Professional Services and Product teams to identify new marketing opportunities and close feedback loops.
  • Develop Go To Market strategies to enable channel sales and drive leads across Verizon.

What we’re looking for...

You will need to have

  • Bachelor’s degree or equivalent work experience
  • 10+ years experience in demand generation. Experience in SaaS, drones, or telecomm a plus

5+ years developing campaigns

Even better if you have:

  • Experienced in marketing automation (Marketo Certified a plus) and ability to navigate Salesforce to pull data on specific campaigns and report lead status
  • Strong project management and prioritization skills.

Why Skyward?

You’ll be working in an exciting startup environment within the foundation of a large company (Verizon). You will have the freedom and autonomy to do your best work, with the support and camaraderie you need to enjoy your job. At Skyward, you will be contributing to the future of connected aviation. Skyward is solving big problems and we need bold ideas and creative solutions! We help businesses make the most of drones today; at the same time, we’re plotting the future of networked drone deployments and unmanned traffic management. Skyward combines all the energy of a tight-knit startup with the enormous scope of Verizon. We have a generous benefits package, including an allowance for your own drone!

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.