What you’ll be doing...

This role is a blend of marketing, consulting, and predictive analytics. The Marketing Effectiveness Manager is an integral part of the team tasked with developing insights that enable the Verizon Business Group (VBG) to improve how marketing investments impact business results. In this role, you will work closely with marketing functions including Media Strategy, Creative, and Consumer Market Insights along with the B2B business team, financial planning & analysis, and external partners to proactively manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.

Specifically, you will:

  • Build and manage day-to-day marketing effectiveness activities such as data delivery, analytics processes, interpretation of findings, insight delivery, and stakeholder alignment
  • Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, Experimental Design, and Business Intelligence reports to derive integrated insights and recommendations around investment reallocations to maximize B2B business performance
  • Work with stakeholders to determine business needs and objectives, and then the Marketing Effectiveness team to design, develop and complete analytical processes/solutions, in order to derive insights that can address stakeholders’ stated objectives
  • Develop both standardized and innovative mechanisms to encourage adoption of analytics among stakeholder groups across the marketing spectrum, from planning to execution
  • Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities
  • Partner with the transformational organization on marketing and cross-functional efforts
  • Support the Director on Executive engagement materials and critical business needs

What we’re looking for...

You will need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Six or more years of experience in marketing, consumer insights, strategy, or analytics.
  • Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions
  • Excel and PowerPoint experience.

Even better if you have:

  • A degree in Business, Marketing, Economics or related discipline.
  • Experience working effectively across organization boundaries.
  • Cross-functional experience within project management or change management teams.
  • Consultative experience supporting either internal or external client B2B groups.
  • Communication and interpersonal skills to build long-term relationships with internal and external partners.
  • Experience making trade-offs to deliver effective solutions to business partners.
  • Ability to focus on delivering accurate and timely results by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.
  • Analytical experience to review market research, quantitative data, and marketing mix modeling output to identify trends, interpret findings, draft insights, and formulate recommendations.
  • Creative thinker who can quickly adjust between strategy and execution as well as adapt to dynamic needs that may arise.
  • Experience interpreting complex analytical techniques and insights as well as articulating implications of recommended decisions on business outcomes.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.