What you’ll be doing...

As part of the loyalty and retention team you will be responsible for managing the customer lifecycle for business customers ranging from small business to enterprise customers. You will be analyzing detailed customer behavioral data to determine what to offer or recommend to customers in order to reduce churn. You will also work with segment marketing, finance and operations to craft meaningful offers to reduce churn and increase loyalty. As these programs are implemented you will then work with the analytics team to determine the program’s effectiveness and ROI. This innovative thought leader will identify opportunities and drive proactive and reactive retention strategies across the organization while focused on optimizing revenue and strengthening customer loyalty. As part of your role you will:

  • Develop loyalty and retention strategies around key stages in the life cycle.
  • Transform the save sequencing process/platform to ensure we retain the customer base with minimal revenue write down.
  • Link customer behavior with lifecycle strategies and work with key partners across CMO, digital, operations, finance, IT, integrated marketing & segment marketing to implement data driven programs.
  • Understand the competitive landscape and primary drivers of churn and turn those insights into actionable tactics.
  • Develop forecasts and business cases to develop retention programs and offers.
  • Build and drive reactive and proactive marketing base campaigns and work with the integrated marketing teams on BTL tactics like email, DM, SMS, etc.
  • Work with the analytics team to determine program effectiveness and ROI and make recommendations for improvement.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree, in marketing, finance, or in a related field or four or more years of work experience.
  • Six or more years of relevant work experience.

Even Better if you have

  • MBA in Marketing.
  • Experience in loyalty marketing ideation and execution.
  • Understanding of direct marketing tactics (DM, EM, SMS, digital).
  • Strong understanding of marketing analytics and measurement.
  • Ability to translate complex ideas and express them in concise, simple to understand ways.
  • Ability to drive results at all levels, regardless of reporting structures.
  • Thought leadership, trends assessment and customer insights.
  • Ability to work in multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.
  • Willingness to travel.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.