What you’ll be doing...

Working as the Marketo Administrator for Verizon Business Group (VBG), you will gather and analyze business needs, system requirements, and existing processes in order to translate it into and perform a chain of actions, projects, including complex cross-team collaborative or change-imposing initiates. You'll utilize the marketing automation platform to scope business needs and be able to translate them into cohesive Marketo Roadmap, prioritize the projects and tasks, and be able to make progress in a fast moving environment.

  • Administering and governing the Marketo Wireless instance; ensuring compliance and legal requirements; performing integrations with internal and external systems.
  • Identifying and mitigating technical/system limitations or issues and providing short term workarounds and solutions for the business.
  • Developing a reporting framework to address business needs and provide actionable insights to the executive team and marketing leaders as well as ensuring the reporting alignment and continuity between different systems, teams, and segments.
  • Providing Marketo training and developing a Marketo Center of Excellence to ensure scalability, efficiency, best practices, and innovative approaches.
  • Implementing Lead Scoring and Lead Life Cycle, optimizing lead flow, building Nurture and Engagement programs, and optimizing Marketo campaigns.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Four or more years of experience with Marketo or a similar marketing automation platform.
  • Willingness to travel.

Even better if you have:

  • A degree.
  • One or more years of multi-channel campaign execution experience, either agency or in-house within the telecommunications or related service industry.
  • Marketo Certified Associate and/or Marketo Certified Expert.
  • Experience using SQL.
  • Experience creating targeted campaigns that might utilize one or more of the following tactics: e-mail, online content, digital advertising, direct mail, webinars, and social media.
  • Experience in creating a marketing strategy with documented successful results.
  • Ability to manage highly complex, cross functional projects and initiatives.
  • Organizational and project management skills.
  • Experience in a matrixed organization structure and the ability to influence up, down, and across groups.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.