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SEM Strategist

This job posting is no longer active

New York, NY, United States
Full-Time Marketing
Job # 536126
Date posted - 2020-03-23

What you’ll be doing...

The Search Engine Marketing Strategistwill join Verizon to execute paid search marketing from planning, investment and partner management perspectives. You will support the process of bringing the paid search function in-house at Verizon, partnering closely with other media managers within the digital marketing center of excellence. You will bring strong drive and curiosity to build a world-class performance marketing organization, with a focus on the ever-evolving search marketing landscape.

Building and managing SEM functions for multiple units within Verizon Consumer Group or Verizon Business Group.
Campaign development, bid strategy, optimization and channel management.
Supporting the insourcing efforts of the search organization for SEM from the agency partners to an in-house function.
Making recommendations and driving decision making with respect to any changes to the existing tech stack.
Managing relationships with all external search partners.
Executing, optimizing and reporting on SEM campaigns.

What we’re looking for...

You'll need to have:

Bachelor's Degree or four or more years of work experience.
Four or more years of relevant work experience.
At least two yearsof marketer / agency / consultative services experience in SEM.
Knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Yahoo! / Bing, PLAs, Shopping engines).
Experience maintaining accurate financial records.
Experience analyzing data.
Experience monitoring campaigns for improvements.
Experience ensuring campaign goals are fully met.
Willingness to travel - up to 25%.

Even better if you have:

Experience with search analysis and reporting.
Data visualization experience.
Fluency in data-driven targeting and reach strategy.
Passion for digital communications, new technologies and constantly evolving our approach.
Exceptional communication skills.
Ability to manage projects across multiple stakeholders.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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