B2B Marketing Manager
- Alpharetta, GA, United States
- Full-Time Marketing
- Job # 552198
- Date posted - 2021-01-13
What you’ll be doing...
As part of the Marketing Sciences & Lifecycle Management group, this individual will be responsible for driving growth CRM tactics for business customers.You will identify key campaign opportunities for revenue generation and upsell/cross sell based on analysis of our customer data, current market trends, and competitive shifts. You should have a deep understanding of the business product portfolio and offer landscape to build relevant CRM strategies across the B2B lifecycle. You will identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs. You will establish campaign specific goals, measuring against key growth KPIs and proactively make data driven recommendations based on findings and best practices.
- Define core base program strategy across the customer journey with a focus on orchestrating fluid nurture streams.
- Understanding of our Marketing Automation Platform to define requirements and build framework for ongoing cadence of customer communications.
- Partner closely with product, MarCom and integrated marketing to align with business priorities and roadmaps.
- Develop thoughtful briefs and influence the creative development of core touchpoints (including email, direct mail, SMS, and cross-channel opportunities).
- Collaborate with data sciences team to recommend model opportunities for product propensity and revenue growth.
- Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies.
- Define and track key KPIs across all customer touchpoints.
What we’re looking for...
You'll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience.
- Willingness to travel.
Even better if you have:
- A degree, MBA or technical degree.
- Knowledge of direct marketing best practices across key tactics (email, direct mail, SMS, digital).
- Knowledge of marketing analytics and campaign success measures.
- Experience marketing to large enterprise and/or public sector segments.
- Knowledge of key CRM platforms and systems (i.e, Marketo, Adobe, Salesforce etc). Marketo and/or Account Based Marketing (ABM) certification preferred.
- Ability to translate complex ideas and express them in concise, simple to understand ways.
- Ability to work under pressure in a fast-paced environment and multi-task across projects.
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
Diversity and Inclusion at Verizon
At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
Moving the world forward together
Our credo is at the core of the
V team culture.
