B2B Media Strategy Manager
- New York, NY, United States
- Full-Time Marketing
- Job # 558173
- Date posted - 2021-04-09
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
At Verizon, we don't just wait for the future, we build it. And that is never truer than in our Media team. We are seeking an experienced media leader to join our passionate team, to help build the future of media for Verizon. You will report into the Director of B2B Media and collaborate with the Consumer and Brand teams as well as the Corporate Marketing Organization, Business Units, and our Internet Sales Operations teams driving demand for and engagement with the Verizon Business brand.You will be primarily responsible for supporting all brand and performance media and managing all initiatives and campaigns across National and Local Media, particularly supporting Verizon Business Group campaigns. As a member of this team, you will be responsible for shaping the media strategy and driving the activation of key brand initiatives.
- Leading strategy development for large scale business initiatives including all media and partnership activations.
- Developing execution and implementation plans on assigned media campaigns across key segments.
- Acting as the cross-team marketing partner ensuring integration across all aspects of media; collaborating with Integrated Marketing, Consumer Insights, Marketing Effectiveness and Creative teams.
- Stewarding media agency plan development including RFP’ing, negotiating and reporting.
- Assisting in the development of learning agenda roadmap across all business initiatives.
- Identifying and implementing innovation and thought leadership within campaigns.
- Participating in implementation of partnership ideas that deliver on marketing objectives to drive sales enablement.
What we’re looking for...
You'll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Media strategy experience, including how to develop a communications strategy using all media touchpoints, with exposure to B2B planning.
- Experience driving improvement in media effectiveness across channels.
- Knowledge of data sources to ensure the internal and agency teams can connect the right data sources to drive performance decisions (i.e. audience targeting via DMP).
- Willingness to travel.
Even better if you have:
- Eightor more years of relevant work experience.
- Experience driving successful data driven media strategies that had a direct impact on sales growth; both consumer and B2B.
- Deep analytical skills to ensure media is driving business performance; can anchor thinking in key brand and business performance indicators.
- Client or media agency experience within a direct response capacity.
- Media agency experience at the Director/VP level, or equivalent.
- Experience inspiring others in your work group to achieve team goals including experience with expertise knowledge transfer.
- Strong stakeholder and collaboration skills to build credible and trusting partnerships and joint idea led media plans.
- Strong project management skills demonstrated by a history of on-time and on-budget launches; deadline oriented.
- Experience balancing day to day tactical issues with strategic initiatives and complex technical projects.
- Excellent written and verbal communication skills; can deliver clear presentations and POVs.
- Knowledge of wireless products & services.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.
Moving the world forward together
Our credo is at the core of the
V team culture.
