VP of Marketing

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Headquartered in New Jersey, Verizon is a global technology company building best-in-class digital experiences, across all products and services, for all customers. With the introduction of 5G, Verizon offers higher speeds and lower latency making it one of the fastest, most robust technologies to date. 5G will bring advancement in areas like gaming, augmented reality and virtual reality while also opening the door for innovations that have not been dreamt yet. Verizon is led by Hans Vestberg who is guided by a shared purpose: Delivering the promise of the digital world by enabling people, businesses and society to innovate and drive positive change. A Fortune 500 and Dow 30 company with more than one hundred thirty billion dollars in 2019 revenues and over 150 million subscribers, Verizon employs a diverse workforce of nearly 130,000.
NBI is focused on delivering SaaS solutions that, in combination with Verizon’s market leading 5G network and MEC capabilities, allows organizations to orchestrate between platforms and translate business logic and device action sets to enable automation and autonomy beyond isolated systems. This involves connecting sensors, cameras, robots, drones and equipment into automated systems. Our primary focus is to provide end-to-end solutions for organizations to realize the benefits of Industry 4.0. As the first marketing hire, In this role you will be responsible for building your organization from the ground up.
As the Vice President of Marketing, Verizon New Business Innovation (NBI), you will be the primary marketing strategist at the NBI portfolio level in support of exceeding our revenue goals. As the first marketing hire, you have the opportunity of building your organization from the ground up. You will be responsible for recruiting, training and developing team members into a highly efficient, productive and results oriented department.

• Strategy – Definition of our Target Markets and Value Proposition and all marketing activities in support of our revenue goals.
• Marketing Goals and KPIs - that focus on directly and indirectly supporting revenue generation.
• Budget and Spend Management for the marketing department.
• Control – Evaluation and analysis of department performance.
• Selection, Design and integration of MarCom stack in partnership with the Revenue Operations leader.
• Design and creation of product awareness to prospects and clients, including go-to-market strategy for new features and product announcements.
• Build lead nurturing strategies using Account-Based Marketing (ABM) software and techniques.
• Identify industry events for brand awareness and lead gen opportunities, allocate spend and deploy resources accordingly.
• Develop new templates, processes and models for large-scale marketing efforts to support Partner Engagement Team.
• Working closely with the product marketing teams in each of NBIs business units.
• Enablement of Direct and Channel Sales team on our solutions, value propositions and target markets.
• In partnership with the Communications Leader, develop Branding strategy and coordinate on PR and the Verizon Experience.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• ***This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager. ***

Even better if you have:

• Eight or more years or more years of relevant work experience.
• A highly collaborative mindset to work in partnership with the CRO and leadership team.
• Eight or more years of proven success in communicating software technology to diverse stakeholders at large enterprise customers.
• Outstanding team building and leadership skills to include selection, training and retention of direct reports and external content providers.
• Natural curiosity for innovation focused on the latest MarComm technology and Digital demand generation strategies.
• Experienced implementing MarComm technologies integrated with CRM.
• Experience with Digital marketing and customer journey design and tracking.
• Exceptional knowledge of Account-Based Marketing and enterprise selling.
• Start-up experience.
• SaaS background and an Entrepreneurial mindset and ability to develop new processes and/or formats as needed.

Notice(s)

Verizon will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).