Marketing Manager - Direct Response

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Direct Response Marketing Activation Manager is responsible for the creative strategy, design, and final asset development for direct-to-customer communications. You will be the creative lead across a wide variety of priority programs throughout the customer lifecycle. This individual will interface and collaborate with the Verizon Business Unit to align on strategies that drive brand consistency across multiple customer touch points and communication vehicles. You will be responsible for building creative that is thoughtfully integrated with other branded elements and represents best in class direct response practices. This individual will lead a 360 creative view for all campaign elements delivered through channels such as email, direct mail, mobile push notifications, and SMS/MMS. You will manage agency/client relationship; delivering programs that are on time, within budget, and ensures messaging aligns with overarching strategy. The Direct Response Marketing Activation Manager will:

• Participate in creative reviews/present concepts to leadership, must be highly communicable and thrives in a fast-paced, dynamic environment.
• Lead Creative Development for Consumer Touchpoints - from point of creative brief and design to final delivery of proofed assets to the Business Unit.
• Manage creative review process for all campaign assets. Confidently presents concepts, sells/defends creative work/proposals to stakeholders at various levels.
• Partner with Agency team to ensure schedules/budgets are met and that creative execution elevates the customer experience.
• Collaborate with multiple stakeholders across the Business Unit and the CMO to deliver campaigns that fulfill the needs of the business, brand, and consumer.
• Have knowledge on customer segmentation, test strategies, and campaign results to proactively make recommendations of future creative execution.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of experience in MarCom, CRM, Agency Management, Digital Marketing.
• Knowledge of integrated marketing principles.
• Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments.
• Ability to write briefs; work closely with all disciplines within the agency/client creative development process.

Even better if you have one or more of the following:

• Ability to deliver premier customer experiences through multiple CRM touchpoints and marketing channels.
• Ability to take smart risks; defends work and makes strategic decisions.
• Excellent interpersonal, verbal and written communication skills, including presentations to leadership and public speaking.
• Ability to work in a flexible, dynamic and fast-paced environment.
• Committed to upholding the Verizon Brand, culture and credo.
• Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
• Creative Problem Solving- ability to analyze information from various sources and extract key messages.
• Experience in all things Direct Response– knowledge of segmentation/targeting, creative execution, creative testing.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).