Senior Manager of Creative Strategy of 5G Technology

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

As a key member of the Marketing Creative team, you will work with the Director of Creative Marketing and Marketing Activation partners to execute campaigns for national and local initiatives supporting market needs for our core consumer technology products including: 5G Devices, Accessories, and Consumer Apps.

You will be responsible for driving both creative and messaging consistency from a 360 consumer engagement touchpoint perspective within and outside the marketing organization,specifically the management of messaging/comms needs in traditional and digital spectrum, related to pricing & promotions across our portfolio of network, wireless and emerging technology services. Responsibilities will include strategic creative development, planning, and management of creative from ideation through execution. Through the process works back with the IMT and Marketing Activation to ensure flawless pull through by SME owners. You will require project leadership management for the consistent execution of campaigns across disciplines like ATL/BTL Media, Social, .com, Retail, PR, and Training.

• Lead the development and execution of world class creative in new/different ways, inclusive of both traditional and digital creative.
• Drive communications strategy development based on insights that are grounded in consumer and competitive intelligence.
• Participate and be the voice that represents the Creative Marketing discipline in a cross functional process that drives innovation and culture shaping ideas attached to our brand.
• Create demand across the entire product portfolio of traditional and new products, services, and accessories in the area of network services, wireless services & emerging technologies.
• Manage the creative vision for world class break-through advertising that leverages a unified strategy for a fully integrated execution across digital spectrum.
• Manage the creative, production, and execution process for advertising materials in the digital spectrum by working effectively with external agencies.
• Develop partnerships with the Marketing Activation team and business units and the internal marketing organization to ensure project timelines and deliverables are completed and evaluated.
• Work directly with Verizon legal to secure legal approval on all advertising materials and communicate any feedback to advertising agencies and internal teams.
• Manage production budget for all advertising executions and ensure billing and accrual accuracy with internal finance team and advertising agencies.
• Monitor the competitive landscape to constantly stay abreast of new developments and marketing opportunities.

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Willingness to travel up to 25%.

Even better if you have one or more of the following:

• Bachelor’s degree in Advertising, Communications, or Marketing.
• Six or more years of professional experience in marketing or related communications field.
• Master's degree in a related field.
• Six or more years of wireless experience and understanding of wireless industry trends and key business drivers.
• Six or more years of experience in digital, media and communications planning.
• Six or more years of experience in segmentation communications planning.
• Experience in creating and increasing demand for a portfolio of products and services.
• Organizational, interpersonal, presentation, oral, and written communication, and negotiation skills.
• Experience with ability to lead and motivate teams.
• Ability to perform executive communication via Excel, Word, and PowerPoint.
• Ability at engaging and influencing large teams and functional leaders.
• Ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously.
• Ability to work under pressure, on multiple assignments, with strong attention to detail.
• Ability to bring teams with differing opinions to a common place by identifying common ground and negotiation.
• Experience working with multi-cultural advertising.
• Knowledge of creative production process (TV, Radio, Print, Digital, OOH).
• Advertising agency experience or experience managing an agency.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical, religious, or state law recognized reasons).